Let's talk branding

David C. Baker - the business of expertise

Episode Summary

In this episode, I talk with David C. Baker, one half of the 2bobs podcast and a thought leader on expertise, positioning, and business. We take a deep dive into positioning, business and making the right business decisions.

Episode Notes

If you are interested in learning more about the business of expertise, I'm giving away a free copy of the book, signed by David. You can visit letstalkbranding.be/david

We talk about:

David also recommended 4 sources on positioning:

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