Let's talk branding

S03 E06 Geoff McAllister - Transforming your design business

Episode Summary

In this episode, I talk with Geoff McAllister, founder of Studio Alumni, a brand studio based in Adelaide, Australia. We talk about how he is transforming his graphic design studio into a brand strategy business.

Episode Notes

> Geoff was a former student of my online course on brand strategy: Activate your strategic brain. After he did the course we started talking and it was inspiring to me how Geoff started transforming his own business Studio Alumni and applying it in his own way.

In this episode we take a deep dive into the challenges and benefits of transforming your business from a graphic design studio to a branding studio where strategy is at the essence of what you do.

It's amazing to hear how Geoff is evolving his process and framework, client per client, project per project.

If you are interested in learning more about brand strategy, you can now get the course at a 30% discount, this discount will end on monday the 4th of March. Check out some of the free lessons and course info here.