Let's talk branding

LTB S2 014 Camille Baldwin - Launching brands at Gin Lane

Episode Summary

In this episode I talk with Camille Baldwin. Camille is a really interesting person, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more.

Episode Notes

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“Brands, Put your money where your mouth is.”

In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more. You can find the full excerpt below the sponsored message.

We talk about:

How Camille ended up at Gin Lane, an awesome studio
Avoiding cliché’s in strategy and messaging
Working with startups
How to launch a brand
I mention ‘Jessica Simpson Hitch’ in the podcast, I actually meant Summer Teal Simpson Hitch, Apologies Summer! You can find a link to the article I mention here
How the market will evolve and how customers are reading trough the bs
How B2B brands are becoming more and more brand led
How to create a strategy for startups

You can connect with Camille on her Linkedin or website.

I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.

This episode is supported by HolaBrief

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