Let's talk branding

Michael Brenner - Content marketing

Episode Summary

In this episode, I talk with Michael Brenner, a content marketing specialist. We talk about the importance of content marketing, how to actually know what to create content about and how to balance it with paid advertising.

Episode Notes

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.

We talk about:

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for creative briefs.